Sietske de Groot
Experience & Activities
She is founder and director of Trade Peers Ltd, a consultancy in the UK that was set up in 2016 to help organisations prepare for Great Britain’s changed relationship with the European Single Market.
She analyses political and regulatory developments around the implementation of the EU-UK Trade and Cooperation Agreement and the Ireland/Northern Ireland Protocol.
TradePeers translates the nitty-gritty of market access barriers arising from Brexit in plain English, so businesses can stay ahead of the game when they have to adapt to new trading terms.
Before setting up TradePeers, Sietske headed up the EU policy team at the UK Federation of Small Businesses (FSB) and was based in Brussels as a lobbyist.
Also, she was close to the EU-US TTIP and EU-Canada CETA negotiations between 2013-2016.
She spent a year at the Sorbonne and has a double Master in Linguistics and in Public Administration from the University of Amsterdam and the Free University of Amsterdam respectively.