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New market analysis

Your European Office > New Markets > New market analysis

A global provider of cutting edge cloud connectivity services approached us to ask for help in identifying new target cities for their innovative solutions. They already had a strong presence in their own local market. They were established in key industrial and commercial hubs around the world. Through acquisition they had also established an operational presence in a number of other markets. The request was to help them build business cases for other centres across the globe.

Our client had a clear view of what they needed to know about each potential target area

  • the general economic outlook
  • the key industries there
  • the use of cloud services in the region
  • predicted growth in ICT and cloud service usage over the next 5 years
  • existing service providers in the market
  • potential competitors in the market
  • potential partners in the market
  • the legal framework in the market

 

Over a number of months, we were able to build a standard research report for each of the territories that they wanted to examine. When completed, it was shared with the client’s technology and operations teams for them to add in their own internal technical and logistical considerations. This allowed our client to build a consistent picture of each potential target market as well as a properly costed business case for each.

Project Details

  • Category: New Markets
  • Client: International Cloud Service provider
  • Location: Global

Project Gallery

New market analysis
New market analysis
New Market Analysis
  • EU OFFICE
    Palais de la Bourse
    40 Place du Théâtre - 59800 Lille
    FRANCE
  • 0033 7 89 37 19 99
  • UK OFFICE
    Highstone House
    165 High Street - Barnet EN5 5SU
    United Kingdom
  • 0044 203 907 6490

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